Two people smiling indoors, sitting close together, with light coming from a window.

Take the pledge
&
Get Uncomfortable

Get Uncomfortable Campaign is a campaign to disrupt racism on and off the ice and make hockey welcoming for EVERYONE!

GET UNCOMFORTABLE CAMPAIGN

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Campaign Objectives

The Get Uncomfortable Campaign is developing a comprehensive set of recommendations on how all entities involved in hockey, at all levels, can meaningfully contribute to the movement against discrimination and oppression of BIPOC communities in society.

Three people standing together in a sports venue, two wearing Pittsburgh Penguins jerseys and one in formal attire, smiling at the camera.

  1. Encourage the hockey community to make a welcoming space for Black girls and all BIPOC communities as players and fans of the sport.

    Examples: BGHC Scholarship Program, BGHC Leadership and Development Program Program, and professional hockey organizations signing the GUC Pledge.

  2. Educate the hockey community on social justice and allyship with guidance from BIPOC leaders, anti-racism experts, advocates, players, and fans.
    Examples: Professional NHL teams hiring practices intentionally look for BIPOC applicants or professional hockey organizations practices move forward with Black Hockey commitment strategies.

  3. Employ and recruit BIPOC applicants to begin the process of diversifying hockey at all levels.
    Examples: BGHC and other educational, virtual, and in-person events.

The Three Pillars of GUC

  1. Engaging in anti-racism in hockey
    -     Making hockey more welcoming for BIPOC players (especially Black girls)
    - Making hockey more welcoming for BIPOC fans
    - Making hockey more inclusive of BIPOC candidates for employment

  2. Prompting hockey to engage in anti-racism in the community (on and off the ice)
    -     Supporting community based orgs working to fight discrimination and racism
    - Supporting efforts to address police violence against black and brown communities

Focus Areas

GET UNCOMFORTABLE CAMPAIGN

Illustration of the "Black Girl Hockey Club" with "Get Uncomfortable Playbook" text. Features diverse group illustration, hockey symbols, and two hands holding a playbook with strategic markings.

The Get Uncomfortable Playbook is here!

Sign up here to disrupt the status quo.

A person smiling in the foreground at a hockey game, behind them is the rink with players wearing red jerseys. Spectators are viewing the game from the stands. A person wearing a "Wilson 43" jersey is also visible from the back.

Campaign Statistics

Since 2020, over 8,000 hockey-loving people have signed the BGHC Get Uncomfortable Campaign. We are excited to mobilize this group of people to champion equality, equity, and anti-racism in hockey.

Pie chart depicting demographics for the "Get Uncomfortable" campaign by age group: 18-30 years (49%), 31-50 years (38%), Over 50 years (8%), and Under 18 years (5%).
Pie chart titled "Race" showing demographic distribution for the "Get Uncomfortable Campaign." White: 74%, Asian/South Asian: 7%, Black: 7%, Mixed Race: 6%, Latinx: 4%, Indigenous: 1%. Image includes a graphic of diverse individuals. Last updated September 2023.
Pie chart showing favorite NHL teams with Toronto Maple Leafs leading at 14.20%, followed by Washington Capitals at 8.03%, and other teams with varying percentages. Updated April 2021.

8,000+
PEOPLE HAVE PLEDGED SO FAR
WILL YOU?

The Black Girl Hockey Club is bringing together BIPOC players, fans, media members, executives, sponsors, allies, and other stakeholders to explore the necessary steps the sport must take to disrupt racism on and off the ice and make hockey welcoming for EVERYONE!

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COLLABORATE WITH US

PARTNERSHIP

We welcome collaboration with any interested stakeholder and strongly invite allies to join us, as we cannot continue to bear the burden of disrupting racism alone. However, this Campaign is committed to centering Black women, women of color, BIPOC communities, and all others who are impacted by prejudice and injustice both inside and outside of hockey.

GUC Resources

Black Girl Hockey Club has been leading extensive dialogue with key stakeholders, advocates, and thought leaders in the hockey community through multiple high-impact gatherings.

Get Uncomfortable Campaign

Get Uncomfortable in the Workplace: A BGHC Panel Discussion

Get Uncomfortable in the Workplace with Geoff Knight

Get Uncomfortable in the Workplace with Steve Dangle

Get Uncomfortable: A Juneteenth Discussion with Black Girl Hockey Club

Ron MacLean on Battle of the Blades

To watch more resources,
Subscribe to BGHC YouTube Channel!

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Take
The
Pledge
Against
Racism

Undoubtedly these conversations are difficult, as they can challenge one’s perspectives and approach to our roles in hockey and society at large. But progress is rarely easy, and often requires being open minded and vulnerable, and making a genuine commitment to improve one’s impact on others. Ultimately, our goal is to ensure that ALL members of our community can truly enjoy hockey – the greatest sport in the world. To get there, though, we may need you to Get Uncomfortable.